In the West Midlands the triple helix is represented by the University of Birmingham’s Heritage and Cultural Learning Hub, through its partnerships with business and authorities on the ERDF funded West Midlands Digital Cultural Demonstrator. This project is led by the University of Birmingham, with partners:
  • Birmingham City Council,
  • Birmingham Museums and Art Gallery, Ironbridge Gorge Museums Trust, the Worcester HIVE and Arts Council
  • More than 40 SMEs in ICT and culture (Clustalabs, Substrakt, Junction Media, Digital Native Academy, Daden Ltd, Virtual Experience Company, Ambient Performance, Ammba Ltd, Clusta, …)
Legal agreements are in place between the University and institutional partners for beyond 2015. Some legal agreements with business entities are being set up (200 SMEs are willing to join the cluster).
University of Birmingham will represents the cluster for the Smartculture project. 
Relevant research groups include University of Birmingham’s (HUB) Heritage and Cultural learning hub specifically focused on digital cultural heritage and the University’s Human Computer Interaction Group. Through the Birmingham Business School at University of Birmingham, research strengths are in industrial economics and the study of clusters, including recent nationally published work on the creative industries. We also have strong partnerships with a wide range of cultural organisations and other HEIs including, the Arts Council (which has a significant digital media initiative) and the new Local Enterprise Partnership (LEP) formed from a number of municipal local authorities from the region. One of the LEP’s aims is to foster Birmingham as a Creative City which aligns well with SMARTCULTURE objectives. 

People in the Smartculture project:

Dr. Lisa De Propris
is senior lecturer in industrial economics in the Birmingham Business School. Her main research interests are: competitiveness in clusters and regions; knowledge economy and clusters; regional innovation systems and forms of clusters; creative and cultural industries. She has been involved in projects sponsored by the British Academy, Nuffield Foundation, the EU (FP7; INTERREG) and most recently NESTA (National Endowment for Science, Technology and the Arts). She has also been involved in a number of large EU projects (RIS and ESF).
Gino Bellavia 
is currently director of the West Midlands Digital Cultural Heritage Demonstrator and director of development for the Heritage and Cultural Learning Hub. Gino has been involved in business development, with a special focus on SMEs for 7 years with previous experience in government authorities, IT, business and education. Gino is currently working with partners in the cultural sector, digital SMEs and researchers to develop digital cultural heritage experiences to enable economic improvements to the business and cultural sectors.
Anthony Hughes
Project Manager and contactpoint for Smartculture project i Birmingsham. Anthony has over 20 years experience working commercially in many areas of the creative industries. For the last 10 years he has also worked in public sector roles supporting the economic and strategic development of the sector.  He is also Co-Founder/Chair of Birmingham Music Network, now in it’s 13th year and Screen Image Network.